App Store Optimization

App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores. The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.The goal of ASO is nearly always app downloads, but supplemental goals can include:

  • Increased brand awareness.
  • Positive app reviews and ratings.
  • Enhance Audience engagement.
  • Additional marketing channel diversification’s Services
  • Improve App reviews and ratings with App Reputation Management services
  • Get downloads with increasing popularity

App Store Optimization Service

With the advent of flourishing demand of marketing in almost all the fields, Our seo-services has extended its hand in the app marketing field through ASO. These services can be described in a shorter way as SEO for apps. Because of rapid launching of apps and the ones that polished features with the same themes as others, it becomes hard to get ascertained the market.

An ASO service offers a platform to mobile apps development companies to maximize revenues by getting more often discovery on app stores and dominate the market. Various app stores have formulated wide categories and bunch for designated apps. To get among these, App Store Optimization proves to be the best.


Our Approach to App Store Optimization

Being a best seo company, we do our research well. Our ASO strategy is based on understanding the customers, the competitive landscape, and the utility of your app.

Keyword Research

Keyword Research for ASO

We integrally understand that both the Google Play store and the iOS App Store havedifferent styles to ASO. The App Store allows 100 characters while the Play Store allows 4000-characters to determine search results. We use exclusive tools to appreciate the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.

Proven Safe SEO Strategy

App Title

The most important part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and relevant keywords that drive search results. We endorse short titles, followed by a dash or vertical bar and select keywords for description.

Complete App Description

Complete App Description

An app’s description should function as a call-to-action - describing what the app does clearly, its features, and compelling reasons to download it. Simple, concise and updated descriptions will drive downloads.

App Reviews and Ratings

App Reviews & Ratings

The most important factor in app rankings is volume and quality of reviews and ratings - encourage ratings and reviews from happy customers, either through prompts or through incentives. We help analyze your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.

App Logo

App Logo

First impressions matter, and so does your app logo! An attention-grabbing logo in bright colors, unique shape and/or simple imagery is a key part of your app’s branding. For e.g, take Instagram logo, it is bright, it is descriptive, and is easily recognizable.

App Screenshots

App Screenshots

Including screenshots and videos allow potential users to visualize your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key features - this is your window display to the world! We love the screenshots that Snap chat has used - they accurately depict all that the app can do:

App Publisher Name

App Publisher Name

Publisher name and reputation also drives app search ability - choose a publisher name that describes the types of apps you create succinctly. For example, Rovio Entertainment publishes the classic Angry Birds game:

App Category

App Category

In the iOS App Store, you can pick a primary and secondary category for your app while in the Google Play Store, you can only pick one. Choosing a relevant category is extremely important to success - your app’s best fit, user mindset, and competitor categories are all valid considerations.

Download and Retention

Download & Retention

Post download, app engagement and retention are the next challenges to work on a high quality app are only the first step. Introducing incentivisation, adding personalization, asking and acting on user feedback, as well as frequent updates to the app will be value additions to the lifecycle of the app.

Experts in App Store SEO

We at SEO-Services tackle these facts and similar challenges with a combination of an experienced team of ASO experts, and the monitoring and analytics technology needed to fine tune and optimize every single step of our ASO campaign. Like many other search engine optimization services, app marketing relies on a strict flowchart of needs:

Local Paid Search
First, your application needs to be found

This requires heavy analytics and relevant data aggregation. Simply aggregating any data is a mistake far too many app store optimization companies make: we focus on actionable, useful data without the clutter.

Multilingual PPC
Make an app for it

Once a customer finds your app in the rankings, there are only a handful of factors that help them determine whether your app is worth a damn: logo and preview design, description formatting, and app reviews. This is also, where our excellent keyword research and app store keyword optimization comes into play.

Paid Search Analytics
Require an outside power

There are limited ways to push your visibility, discoverability and ranking through App Store SEO and Google Play SEO, you will need to utilize some of your marketing resources to getting the word out about the application through relevant marketing channels.

Enhance your Visibility with App Store Optimization

If you have a business app that is struggling to find a viable and appropriate audience, then you need to optimize your app for the related operating system.

Get your app discovered faster and reach wider audience base effectively

An App store optimization is the process of getting your app discovered faster by the customers with increased visibility in the app store like Google Play for Android, iOS, Windows Store for Windows Phone or BlackBerry World for BlackBerry.

Best App Optimization Services

A dedicated team of experts in the app store field, the professionals at seo-services can help you get your app discovered by the significant audience rapidly than ever. With a wide-scale service profile, we can help you in app store optimization across your chosen OS platform, from Google Play, iOS, Windows App Store, or Blackberry World.

Why Prefer ASO Services?

  • It can prove as a trump card for your marketing stats.
  • By imparting App store optimization services, a sterilized brand value is created for your app.
  • Your app is distilled from various risk factors that limits discovery in app store.
  • Improve your app ranking through ASO and let your app be noticed.
  • App marketing proves to be profitable for featured apps.
  • Help to improve app store ranking.
  • It is mainly used by marketing companies.


How do I improve my app store ranking?

There are a number of ways in which you can improve your app store ranking: keyword research, choosing the right title, a truthful but enticing description, a unique icon, and by adding screenshots and videos. The top seo company knows better about these tricks. Ratings and reviews, frequent updates, and external promotions can also improve your app store rankings.

How do I increase my app store rating?

First, have a great product! You can encourage feedback and ratings by setting reminders and rewarding users. Identify your most engaged users and nudge them into adding ratings. Minimize negative reviews. You can also use social media to get feedback. Keep improving your product based on all this feedback.

How do I increase app downloads?

You can increase app downloads with app store optimization and a robust mobile app marketing plan. More visibility means more downloads! Encourage ratings and reviews by incentivizing users. You can also do paid promotions on search and display.

How do I rank on Google Play store or app store?

In order to rank on Google Play store and app store, you must be great at keyword research! Use these keywords in the title and description. Ratings, reviews, downloads, uninstalls, and usage frequency impact Play store ranking. Backlinks, promotions, and informative screenshots can all compel users to download your app. You need to consult the best seo company to get the better results.

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