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For any new incumbent SEO agency, this stage gives them the opportunity to review existing performance, identify problems that need to be fixed and establish a baseline in which to measure future SEO efforts.
Following the keyword identification, competitor benchmarking and review of existing technical SEO and content, the agency will be in a position to provide a detailed recommendation of the SEO strategy and direction the client should follow.
For most businesses, SEO is one of many marketing tactics at their disposal. It is therefore important to consider how an agency is SEO efforts will integrate with display marketing, remarketing and paid search.
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